SERVICE:
SHORT VIDEO SCRIPT
PLATFORM:
INSTAGRAM, TIKTOK
GOAL:
ANNOUNCE TEAM'S PRESENCE AT CONFERENCE
YEAR:
2023
AFFTER
SCENE 1 – HOOK (0-3 sec)
Visual: Outdoor location in Kyiv, Ukraine. A wall fully covered with printed AFFTER announcements (geometric layout, corporate colors, team photo, events details, contacts).
Action: A character wearing AFFTER merch (logo on the back) is filmed from behind. He approaches the wall and carefully removes the announcement placed in the center, taking it with him.
Focus: The camera holds the announcement in his hand — static frame, still. The background wall and remaining posters fall slightly out of focus. (This static hold on the poster in hand is a key visual anchor for subsequent scene transitions, where the poster will appear stationary across different locations.)
Text Overlay: Appears as the character enters the frame: LET OUR SHARED JOURNEY BEGIN. — pause — At the moment he removes the poster: NOW.
Voiceover: Mirrors the text overlay exactly.
SCENE 2 – LOCATION SEQUENCE (3-13 sec)
Visual structure: Fast sequence of static frames. In each frame, the same announcement appears placed in different locations — a direct continuation of the static hold established at the end of Scene 1.
Locations:
Entrance to a house / playground area
Inside an open suitcase
Railway station
Airport
Hotel (reception or TV screen)
SIGMA conference location (entrance with banners)
Motion: Quick cuts between frames, maintaining visual consistency of the announcement as the central object. Cut rhythm synced with the music beat.
SCENE 3 – FINAL FRAME (13-17 sec)
Visual: Final location — SIGMA venue, team stand.
Action: The same character from Scene 1, still wearing AFFTER merch, filmed from behind. He approaches the team stand and places the announcement on it — completing the journey that began in Kyiv.
Focus: Camera holds on the announcement now fixed at the stand. The team stand, branding, and conference environment are visible in the background.
End Card: Appears on the final static hold: SIGMA MALTA
Dynamic appearance below: Find us at Stand #1014
MUSIC DIRECTION
Light background track throughout. Subtle beat accent on each card transition. Soft finish under outro.
