SERVICE:
SHORT VIDEO SCRIPT
PLATFORM:
INSTAGRAM, TIKTOK
GOAL:
BUILD TRUST AND BRAND AUTHORITY
YEAR:
2025

LISO BEAUTY
SCENE 1 – HOOK (0-3 sec)
Visual:
Fast-cut montage of manicure processes – tools, textures, details.
Voiceover:
Do you take care of your nails – or fight them every day?
Our top nail technician answers.
Motion:
Quick punchy cuts. Set the pace and format immediately.
SCENE 2-6 – Q&A (3-29 sec)
Question 1:
Nail technician at the manicure table, shot slightly from the side – her and client’s hands both in frame. Work in progress.
Lower-third card appears: Is it true that you should take breaks from gel polish to let your nails “breathe”?
Answer (on camera): No. Nails are dead tissue – they don't breathe. If they are damaged under gel, it's a technique problem, not the product.
Question 2:
Nail technician at the pedicure chair, same effect – caught mid-process.
Card updates: Is it true that gel polish can be applied without a base coat?
Answer (on camera): No. It won’t hold – and it can stain the nail. Just like this.
Close-up insert: Immediate cut to a close-up of a stained nail – yellowed or pigmented nail plate, no polish on. Static frame, clean light, full focus on the nail.
Question 3:
Nail technician at the color display, browsing shades.
Card updates: Is it true that gel polish lasts longer on toenails than on fingernails?
Answer (on camera): Both yes and no. It depends on individual nail growth.
Question 3:
Close-up of the cat eye effect forming on the nails. On the answer, a smooth transition through a pull-back shot revealing the nail technician holding a magnet and cat eye polish.
Card updates: Is it true that magnetic nail polish (cat eye) attracts radiation?
Answer (on camera): No. It’s just a finish effect – the magnets are completely safe.
Question 4:
Nail technician at the pedicure bowl, laying out the tools needed for the treatment and spa care.
Card updates: Is it true that thick layers of product during a pedicure can cause problems? Answer (on camera): Yes. Thick layers trap moisture underneath – perfect environment for fungus. And they lift faster, letting water in even more.
SCENE 7 – OUTRO (29-34 sec)
Visual:
Montage of finished manicure and pedicure results from the salon.
Voiceover:
Your nails deserve expert hands. Book your appointment with LISO today.
LISO Beauty logo.

