SERVICE:

SHORT VIDEO SCRIPT

PLATFORM:

INSTAGRAM, TIKTOK

GOAL:

BUILD TRUST AND BRAND AUTHORITY

YEAR:

2025

Cover

LISO BEAUTY

SCENE 1 – HOOK (0-3 sec)

Visual: 

Fast-cut montage of manicure processes – tools, textures, details. 

Voiceover:

Do you take care of your nails – or fight them every day? 

Our top nail technician answers. 

Motion: 

Quick punchy cuts. Set the pace and format immediately.

SCENE 2-6 – Q&A (3-29 sec)

Question 1: 

Nail technician at the manicure table, shot slightly from the side – her and client’s hands both in frame. Work in progress. 

Lower-third card appears: Is it true that you should take breaks from gel polish to let your nails “breathe”? 

Answer (on camera): No. Nails are dead tissue – they don't breathe. If they are damaged under gel, it's a technique problem, not the product.

Question 2: 

Nail technician at the pedicure chair, same effect – caught mid-process. 

Card updates: Is it true that gel polish can be applied without a base coat? 

Answer (on camera): No. It won’t hold – and it can stain the nail. Just like this. 

Close-up insert: Immediate cut to a close-up of a stained nail – yellowed or pigmented nail plate, no polish on. Static frame, clean light, full focus on the nail.

Question 3: 

Nail technician at the color display, browsing shades. 

Card updates: Is it true that gel polish lasts longer on toenails than on fingernails? 

Answer (on camera): Both yes and no. It depends on individual nail growth.

Question 3: 

Close-up of the cat eye effect forming on the nails. On the answer, a smooth transition through a pull-back shot revealing the nail technician holding a magnet and cat eye polish.

Card updates: Is it true that magnetic nail polish (cat eye) attracts radiation? 

Answer (on camera): No. It’s just a finish effect – the magnets are completely safe.

Question 4: 

Nail technician at the pedicure bowl, laying out the tools needed for the treatment and spa care.

Card updates: Is it true that thick layers of product during a pedicure can cause problems? Answer (on camera): Yes. Thick layers trap moisture underneath – perfect environment for fungus. And they lift faster, letting water in even more.

SCENE 7 – OUTRO (29-34 sec)

Visual: 

Montage of finished manicure and pedicure results from the salon. 

Voiceover: 

Your nails deserve expert hands. Book your appointment with LISO today. 

LISO Beauty logo.